If you’ve used the Whole Foods app since Amazon acquired the grocer, this will look familiar. You link your Amazon account to the Amazon Go app, and scan this barcode when you walk in. From there, cameras and AI will keep track of everything you take.
Amazon is using the store to promote its cook-at-home meal kits. They cost about $16-$20 each, and include two servings.
You can just grab a drink, crack it open, and walk out, if that’s all you need. The selection was solid, and prices were roughly in line with other convenience stores, or maybe a little cheaper.
Prepackaged sandwiches and snacks were a big draw, including these $4 breakfast sandwiches, and individually wrapped tacos.
You can grab an $8 pre-made salad inside these enormous jars. Plus, once you’re done eating it, you have a jar.
Victor had a steak salad ($8), and gave it a B+. “Somehow the bottom of the salad was better than the top,” he told me. Ryan’s ham and brie sandwich ($7) was “better than at an airport.”
If it wasn’t clear by now, the selection is pretty bougie, for the most part.
Reusable bags cost $.99, and paper bags were $.07 (Chicago bag tax). Interestingly, you had to tap an icon in the app to purchase a bag, Amazon’s AI didn’t track you grabbing them automatically like everything else in the store.
When you’re done, you just walk out. Ryan (pictured here) reports that the process really did save time, and while it felt a little weird, there was an Amazon employee posted near the exit to reassure people that everything was okay.
The store’s AI wasn’t fooled by Victor picking up, photographing, and replacing numerous items. He was only charged for what he took, and the prices were eminently reasonable.