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Fresh Beauty Just Launched Their First Collab With a Fashion Line

Illustration for article titled Fresh Beauty Just Launched Their First Collab With a Fashion Line
Photo: fresh

Beauty collaborations come and go, but when a brand like fresh introduces their first fashion collaboration with a francophile Sézane, you pay attention.

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Sézane, the five-year-old French fashion brand, teamed up with NYC-based fresh to create a collection straight out of the Brooklyn Botanical Gardens. The limited edition Sézane x fresh pouch is covered in pink and purple flowers and inside is a Sugar Rosé Lip Treatment, a travel size of fresh’s iconic Rose Face Mask and Soy Face Cleanser, plus two deluxe samples of the Rose Face Cream and Rose Floral Toner.

In addition to the set, you can pick up a limited edition ROSE t-shirt as part of the collection as well.

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The Rose Face Mask from fresh is one of my favorites, and one that many brands have copied (like this one from The Body Shop). It’s a gelatinous, heavily scented mask full of rose petals that hydrates better than any wash-off mask I’ve used. The Sugar Rosé Lip Treatment is also a great option for your everyday lip balm as it adds a subtle color while also adding hydration to your parched lips, though I prefer the Berry one.

While there’s nothing too special about the collection itself (outside of it looking really pretty), this could mean that fresh is ready to dive into the world of fashion/celebrity collaborations even more. Could we see a Liberty x fresh or Marimekko x fresh in the near future? My bathroom cabinet can only hope.


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